Customer Relationship Management Essentials
Gosney, John W.
Customer Relationship Management Essentials - New Delhi Prentice-Hall of India Pvt. Ltd. 2001 - 234p
Part - 1: The Evolution of the E-Economy Business Model of CRM Business Process Modules and CRM Foundations of Customer -Centric Business Pre -Order Customer -Support Issues Point-of- Order Customer Support Issues Post-Ordering Customer Supporting Issues Part -2: Analysis of Successful CRM sites CRM Case Study: Circuit City CRM Case Study: Marsh Supermarkets CRM Case Study: The Gap Part - 3: Appendixes Appendixes A Mechanics of a Successful CRM Web Interface Appendixes B Pushing the Support Envelope: Total Process Coordination Appendixes C CRM Gallery Appendixes D E- Commerce Essentials
9788120318090 0.00
Management
658.81200285678 / GOS
Customer Relationship Management Essentials - New Delhi Prentice-Hall of India Pvt. Ltd. 2001 - 234p
Part - 1: The Evolution of the E-Economy Business Model of CRM Business Process Modules and CRM Foundations of Customer -Centric Business Pre -Order Customer -Support Issues Point-of- Order Customer Support Issues Post-Ordering Customer Supporting Issues Part -2: Analysis of Successful CRM sites CRM Case Study: Circuit City CRM Case Study: Marsh Supermarkets CRM Case Study: The Gap Part - 3: Appendixes Appendixes A Mechanics of a Successful CRM Web Interface Appendixes B Pushing the Support Envelope: Total Process Coordination Appendixes C CRM Gallery Appendixes D E- Commerce Essentials
9788120318090 0.00
Management
658.81200285678 / GOS