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Customer Relationship Management Essentials

By: Contributor(s): Material type: TextTextPublication details: New Delhi Prentice-Hall of India Pvt. Ltd. 2001Description: 234pISBN:
  • 9788120318090
Subject(s): DDC classification:
  • 658.81200285678 GOS
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Holdings
Item type Current library Item location Collection Call number Status Date due Barcode Item holds
Book Book NIMA Knowledge Centre 6th Floor Reading Zone General 658.81200285678 GOS (Browse shelf(Opens below)) Available T12533
Book Book NIMA Knowledge Centre 6th Floor Reading Zone General 658.81200285678 GOS (Browse shelf(Opens below)) Available T12534
Book Book NIMA Knowledge Centre 6th Floor Reading Zone General 658.81200285678 GOS (Browse shelf(Opens below)) Available T0012077
Reference Book Reference Book NIMA Knowledge Centre 6th Floor Silence Zone Reference 658.81200285678 GOS (Browse shelf(Opens below)) Not For Loan T0012301
Total holds: 0

Part - 1: The Evolution of the E-Economy Business Model of CRM Business Process Modules and CRM Foundations of Customer -Centric Business Pre -Order Customer -Support Issues Point-of- Order Customer Support Issues Post-Ordering Customer Supporting Issues Part -2: Analysis of Successful CRM sites CRM Case Study: Circuit City CRM Case Study: Marsh Supermarkets CRM Case Study: The Gap Part - 3: Appendixes Appendixes A Mechanics of a Successful CRM Web Interface Appendixes B Pushing the Support Envelope: Total Process Coordination Appendixes C CRM Gallery Appendixes D E- Commerce Essentials

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