Brand Management

By: Material type: TextTextPublication details: New Delhi Rajat Publication 2008Description: 285pISBN:
  • 8178803296
Subject(s): DDC classification:
  • 658.827 CHA
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Holdings
Item type Current library Item location Collection Call number Status Date due Barcode Item holds
Book Book NIMA Knowledge Centre 6th Floor Reading Zone General 658.827 CHA (Browse shelf(Opens below)) Available M0023191
Total holds: 0

Foundations of Brand Management Meaning of Brands Corporate Branding Classic Branding Effective Branding Brand Strategy Catalysts for Branding Language of Branding Brand Development Brand Valuation Brand Equity Brand Sense Global Branding Multiple Channel Branding Measuring Brand Personality Customer Equity Marketing

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