The Brand Management Audit: A Six-Step Approach to Evaluating the Business Performance of Any Brand and its Importance to Your Company

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Material type: Text

TextPublication details: Cambridge Cambridge Strategy Publications Ltd. 2003Description: 111pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 KNI (Browse shelf(Opens below))	Available		M16251

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