Brand Stretch: Why 1 in 2 Extensions Fail and How to Beat the Odds

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Material type: Text

TextPublication details: Chichester John Wiley and Sons 2004Description: 162pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 TAY (Browse shelf(Opens below))	Available		M16539

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