Branding India: An Incredible Story

By:

Kant, Amitabh

Material type: Text

TextPublication details: New Delhi Harper Collins Publishers India Pvt. Ltd. 2009Description: 267pISBN:

9788172238094

Subject(s):

Brand Management

DDC classification:

658.8270954 KAN

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8270954 KAN (Browse shelf(Opens below))	Available		M0025953

Total holds: 0

Crisis as catalyst: the making of a brand called 'Incredible India 'God's Own Country shows the way: Kerala, where it all began Infrastructure: propping up the fundamentals Air transport: piloting the growth of tourism Hotels: creating room for growth E-business: making travel and tourism click Healthcare: holistic healing in India Sustainability: the itinerary for the future Poverty alleviation: tourism as key catalyst Through the looking glass: future of tourism Appendix: Brand India - where next?

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