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Marketing Theory: Foundations, Controversy, Strategy, Resource - Advantage Theory

By: Material type: TextTextPublication details: Chennai Yes Dee Publishing Pvt Ltd 2010Description: 490pISBN:
  • 9789380381176
Subject(s): DDC classification:
  • 658.8001 HUN
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Holdings
Item type Current library Item location Collection Call number Status Date due Barcode Item holds
Book Book NIMA Knowledge Centre 6th Floor Reading Zone General 658.8001 HUN (Browse shelf(Opens below)) Available M0029339
Total holds: 0

On the marketing discipline On the morphology of explanation Explanation : issues and aspects On the morphology of scientific laws Scientific laws : issues and aspects On the morphology of theory Theory : issues and aspects On scientific realism and marketing research On science/nonscience, qualitative methods, and marketing research On truth and marketing research.

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