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The Unpublished David Ogilvy: His Secrets of Management, Creativity and Success from Private Papers and Public Fulminations
Material type:
TextPublication details: New Delhi Rupa & Co. 1995Description: 178pDDC classification: - 650.1 OGI
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Book
|
NIMA Knowledge Centre | 7th Floor Reading Zone | General | 650.1 OGI (Browse shelf(Opens below)) | Available | M02329 |
Total holds: 0
Contents:
1. Early Years
2. Notes, Memos and Letters
3. Lists
4. Speeches and Papers
5. “Principles of Management” and “Corporate Culture”
6. “Leadership: The Forgotten Factor in Management”
7. David Ogilvy at 75 – an Interview at his Home in France
Chronology of David Mackenzie Ogilvy
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