Case Studies on Multinational Corporations in India Vol. - I

By: Material type: TextTextPublication details: Hyderabad ICFAI 2004Description: 363pDDC classification:
  • 658.18 CAS
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Item type Current library Item location Collection Call number Status Date due Barcode Item holds
Book Book NIMA Knowledge Centre 7th Floor Reading Zone General 658.18 CAS (Browse shelf(Opens below)) Available M0019708
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Table of Contents MARKETING Hyundai's Marketing Strategies in India Honda's Marketing Strategies in India Cielo - A Car in Trouble LG's Marketing Strategy in India Samsung's Marketing Strategy in India Cartoon Network - The Indian Experience Discovery Channel - Discovering India Kellogg's Indian Experience Fast Food Fables Coca Cola India's Thirst for the Rural Market Hindustan Lever - Rural Marketing Initiatives Tupperware in India Amway's Indian Network Marketing Experience STRATEGY Canon in India: Restructuring to Survive Gillette's Restructuring in India Reebok's Game Plan in India Germany's Henkel in the Indian FMCG Industry Timex in India Pepsi's Entry into India - A Lesson in Globalization The MTV/Channel (V) Rivalry in India BBC World in India Leaving India - The Peugeot Story OTHERS AREAS Buyback of Shares by MNCs in India The BAT-ITC Tussle

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