Strategic Alliances for Global Competetiveness: Marketing Strategies for Growth
Material type:
FilmPublication details: New Delhi IGNOU - Indira Gandhi National Open University 2001-02Description: 1 VCDSubject(s): DDC classification: - 658.16 MCP00248 IGN
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
CD/DVD
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NIMA Knowledge Centre | Reference | 658.4 MCP00248 IGN (Browse shelf(Opens below)) | Not For Loan | MCP00248 | |||
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CD/DVD
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NIMA Knowledge Centre | Reference | 658.4 MCP00248 IGN (Browse shelf(Opens below)) | Not For Loan | MCP00248-1 |
Total holds: 0
[Duration: Part 1 - 28:06 mins, Part 2 - 23:40 mins.]
Details the different strategies adopted in companies getting into alliances with each other for marketing products.
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