HBR's 10 Must Reads: On Strategic Marketing

By:

Harvard Business Review

Material type: Text

TextPublication details: 2013 Harvard Business School Publishing Corporation BostonDescription: 206pISBN:

9781422189887

Subject(s):

DDC classification:

658.872 HAR

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.872 HAR (Browse shelf(Opens below))	Available		M0030241

Total holds: 0

Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla
Branding in the digital age / by David C. Edelman
Marketing myopia / by Theodore Levitt
Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall
The brand report card / by Kevin Lane Keller
The female economy / by Michael J. Silverstein and Kate Sayre
Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum
Getting brand communities right / by Susan Fournier and Lara Lee
The one number you need to grow / by Frederick F. Reichheld
Ending the war between sales and marketing / by Philip Kotler, Neil Rackham and Suj Krishnaswamy.

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