Segmentation, Revenue Management and Pricing Analytics
Bordea, Tudor
Segmentation, Revenue Management and Pricing Analytics - New York Routledge 2014 - 254p
1. The Ideas Behind Customer Segmentation
2. Forecasting
3. Promotion Forecasting
4. Capacity-Based Revenue Management
5. Un-Constraining
6. The Practice of Pricing Analytics
7. Dynamic and Markdown Pricing
8. Pricing in Business-to-Business Environments
9. Customer Behavior Aspects of Pricing
Appendix A: Logistics Regression
Appendix B: Pricing Analytics Using R
9780415898331
Marketing - Research
658.1554 / BOD
Segmentation, Revenue Management and Pricing Analytics - New York Routledge 2014 - 254p
1. The Ideas Behind Customer Segmentation
2. Forecasting
3. Promotion Forecasting
4. Capacity-Based Revenue Management
5. Un-Constraining
6. The Practice of Pricing Analytics
7. Dynamic and Markdown Pricing
8. Pricing in Business-to-Business Environments
9. Customer Behavior Aspects of Pricing
Appendix A: Logistics Regression
Appendix B: Pricing Analytics Using R
9780415898331
Marketing - Research
658.1554 / BOD