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Jefferson, Sonja

Valuable Content Marketing: How to Make Quality Content Your Key to Success - 2nd ed - London Kogan Page Limited 2015 - 309p

Introduction
Diagnostic

Part I: Why Valuable Content?
1. Buying has Changed. Has Your Marketing Caught Up?
2. What is Valuable Content and Why Does It Win You Business?
3. Guiding Principles for Your Valuable Content

Part II: What Valuable Content?
4. Blogging
5. Social Media
6. Email Newsletters
7. Search Engine Optimization
8. Deeper Written Content, E-books, White Papers, SlideShares and Published Books
9. Video, Audio, Infographics and More
10. Widen Your Reach: PR, Guest Blogging, Events and Paid Advertising

Part III: How to Supercharge Your Business with Valuable Content
11. Pulling Together a Valuable Content Strategy
12. Making Your Website Valuable
13. How to Write Valuable Content
14. How to Sell with Valuable Content
15. Winning the Challenge of Constant Content Generation
16. Troubleshooting Q&A: Answers to the Big Content Questions

Conclusion and Your New Manifesto for Marketing People Love

ISBN: 9780749473273

Subjects--Personal Names:
Internet Marketing - Customer Relations

Dewey Class. No.: 658.8 / JEF