Valuable Content Marketing: How to Make Quality Content Your Key to Success (Record no. 101449)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01590aam a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160224114803.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160206b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749473273 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | JEF |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jefferson, Sonja |
| 9 (RLIN) | 1062 |
| 245 ## - TITLE STATEMENT | |
| Title | Valuable Content Marketing: How to Make Quality Content Your Key to Success |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Kogan Page Limited |
| Date of publication, distribution, etc. | 2015 |
| Place of publication, distribution, etc. | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 309p |
| 500 ## - GENERAL NOTE | |
| General note | Introduction<br/>Diagnostic<br/><br/>Part I: Why Valuable Content?<br/>1. Buying has Changed. Has Your Marketing Caught Up?<br/>2. What is Valuable Content and Why Does It Win You Business?<br/>3. Guiding Principles for Your Valuable Content<br/><br/>Part II: What Valuable Content?<br/>4. Blogging<br/>5. Social Media<br/>6. Email Newsletters<br/>7. Search Engine Optimization<br/>8. Deeper Written Content, E-books, White Papers, SlideShares and Published Books<br/>9. Video, Audio, Infographics and More<br/>10. Widen Your Reach: PR, Guest Blogging, Events and Paid Advertising<br/><br/>Part III: How to Supercharge Your Business with Valuable Content<br/>11. Pulling Together a Valuable Content Strategy<br/>12. Making Your Website Valuable<br/>13. How to Write Valuable Content<br/>14. How to Sell with Valuable Content<br/>15. Winning the Challenge of Constant Content Generation<br/>16. Troubleshooting Q&A: Answers to the Big Content Questions<br/><br/>Conclusion and Your New Manifesto for Marketing People Love |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Internet Marketing - Customer Relations |
| 9 (RLIN) | 1063 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tanton, Sharon |
| 9 (RLIN) | 1064 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.8 |
| Call number suffix | JEF |
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