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Advertising: Critical Approaches

Wharton, Chris

Advertising: Critical Approaches - Oxon Routledge 2015 - 228p

Part I: Foundations
1. The Nature of Advertising History
2. Historical Outline
3. Market Society and its Critics
4. Political Economy Approaches to Advertising / Jonathan Hardy
5. Cultural and Critical Approaches

Part II: Frameworks
6. Advertising Framework and Encoding
7. Texts
8. Reception

Part III: Applications
9. Advertising in the Home
10. Outdoor Advertising
11. Sound and Vision
12. Consumer Culture

ISBN: 9780415535236

Subjects--Personal Names:
Advertising - Promotion

Dewey Class. No.: 659.1 / WHA

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