Advertising: Critical Approaches (Record no. 101487)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00978aam a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160616152216.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160421b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415535236 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | WHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wharton, Chris |
| 9 (RLIN) | 2796 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising: Critical Approaches |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2015 |
| Place of publication, distribution, etc. | Oxon |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 228p |
| 500 ## - GENERAL NOTE | |
| General note | Part I: Foundations<br/>1. The Nature of Advertising History<br/>2. Historical Outline<br/>3. Market Society and its Critics<br/>4. Political Economy Approaches to Advertising / Jonathan Hardy<br/>5. Cultural and Critical Approaches<br/><br/>Part II: Frameworks<br/>6. Advertising Framework and Encoding<br/>7. Texts<br/>8. Reception<br/><br/>Part III: Applications<br/>9. Advertising in the Home<br/>10. Outdoor Advertising<br/>11. Sound and Vision<br/>12. Consumer Culture |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Advertising - Promotion |
| 9 (RLIN) | 2797 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hardy, Jonathan |
| 9 (RLIN) | 2798 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 659.1 |
| Call number suffix | WHA |
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