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Creating Value: The Theory and Practice of Marketing Semiotics Research

Oswald, Laura R.

Creating Value: The Theory and Practice of Marketing Semiotics Research - Oxford Oxford University Press 2015 - 189p

1. Creating Value through Semiotics
2. Advertising Semiotics
3. Brand Metaphor
4. Servicescape Semiotics
5. Cultural Branding
6. Semiotic Ethnography

ISBN: 9780199657278

Subjects--Personal Names:
Advertising - Research
Semiotics in Advertising
Branding
Value

Dewey Class. No.: 659.1 / OSW

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