Creating Value: The Theory and Practice of Marketing Semiotics Research (Record no. 104029)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00810aam a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161010110823.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161010b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199657278 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | OSW |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Oswald, Laura R. |
| 9 (RLIN) | 7177 |
| 245 ## - TITLE STATEMENT | |
| Title | Creating Value: The Theory and Practice of Marketing Semiotics Research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Oxford University Press |
| Date of publication, distribution, etc. | 2015 |
| Place of publication, distribution, etc. | Oxford |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 189p |
| 500 ## - GENERAL NOTE | |
| General note | 1. Creating Value through Semiotics<br/>2. Advertising Semiotics<br/>3. Brand Metaphor<br/>4. Servicescape Semiotics<br/>5. Cultural Branding<br/>6. Semiotic Ethnography |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Advertising - Research |
| 9 (RLIN) | 7178 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Semiotics in Advertising |
| 9 (RLIN) | 7181 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Branding |
| 9 (RLIN) | 7182 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Value |
| 9 (RLIN) | 7183 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 659.1 |
| Call number suffix | OSW |
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