Truth in Marketing: A Theory of Claim-Evidence Relations
Anker, Thomas Boysen
Truth in Marketing: A Theory of Claim-Evidence Relations - Oxon Routledge 2016 - 129p - Routledge Focus on Business and Management .
1. Specifying the Domain
2. The Classical Pragmatic Theory of Truth
3. The Correspondence Criterion of Truth
4. The Coherence Criterion of Truth
5. The Instrumental Criterion of Truth
6. Alethic Pluralism
9781138849198
Deceptive Advertising
Marketing - Moral and Ethical Aspects
658.802 / ANK
Truth in Marketing: A Theory of Claim-Evidence Relations - Oxon Routledge 2016 - 129p - Routledge Focus on Business and Management .
1. Specifying the Domain
2. The Classical Pragmatic Theory of Truth
3. The Correspondence Criterion of Truth
4. The Coherence Criterion of Truth
5. The Instrumental Criterion of Truth
6. Alethic Pluralism
9781138849198
Deceptive Advertising
Marketing - Moral and Ethical Aspects
658.802 / ANK