Truth in Marketing: A Theory of Claim-Evidence Relations (Record no. 104915)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00801aam a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170111b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138849198 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | ANK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Anker, Thomas Boysen |
| 9 (RLIN) | 9103 |
| 245 ## - TITLE STATEMENT | |
| Title | Truth in Marketing: A Theory of Claim-Evidence Relations |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Routledge |
| Date of publication, distribution, etc | 2016 |
| Place of publication, distribution, etc | Oxon |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 129p |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Routledge Focus on Business and Management |
| 9 (RLIN) | 9104 |
| 500 ## - GENERAL NOTE | |
| General note | 1. Specifying the Domain<br/>2. The Classical Pragmatic Theory of Truth<br/>3. The Correspondence Criterion of Truth<br/>4. The Coherence Criterion of Truth<br/>5. The Instrumental Criterion of Truth<br/>6. Alethic Pluralism |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Deceptive Advertising |
| 9 (RLIN) | 9105 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing - Moral and Ethical Aspects |
| 9 (RLIN) | 9106 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Call number prefix | 658.802 |
| Call number suffix | ANK |
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