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Branding: In Five and a Half Steps - With Over 900 Illustrations

Johnson, Michael

Branding: In Five and a Half Steps - With Over 900 Illustrations - London Thames and Hudson Ltd. 2016 - 320p

1. Investigate
2. Strategy and Narrative
2.5. Bridging the Gap
3. Design
4. Implement
5. Engage or Revive

ISBN: 9780500518960

Subjects--Personal Names:
Branding (Marketing)
Brand Name Products

Dewey Class. No.: 658.827 / JOH

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