Branding: In Five and a Half Steps - With Over 900 Illustrations (Record no. 105839)
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000 -LEADER | |
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fixed length control field | 00633nam a2200169 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 170328b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780500518960 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 |
Item number | JOH |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Johnson, Michael |
9 (RLIN) | 34903 |
245 ## - TITLE STATEMENT | |
Title | Branding: In Five and a Half Steps - With Over 900 Illustrations |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Thames and Hudson Ltd. |
Date of publication, distribution, etc | 2016 |
Place of publication, distribution, etc | London |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 320p |
500 ## - GENERAL NOTE | |
General note | 1. Investigate<br/>2. Strategy and Narrative<br/>2.5. Bridging the Gap<br/>3. Design<br/>4. Implement<br/>5. Engage or Revive |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
Personal name | Branding (Marketing) |
9 (RLIN) | 21041 |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
Personal name | Brand Name Products |
9 (RLIN) | 21205 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Book |
Call number prefix | 658.827 |
Call number suffix | JOH |
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