Branding: In Five and a Half Steps - With Over 900 Illustrations (Record no. 105839)

MARC details
000 -LEADER
fixed length control field 00633nam a2200169 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170328b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780500518960
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number JOH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Johnson, Michael
9 (RLIN) 34903
245 ## - TITLE STATEMENT
Title Branding: In Five and a Half Steps - With Over 900 Illustrations
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Thames and Hudson Ltd.
Date of publication, distribution, etc 2016
Place of publication, distribution, etc London
300 ## - PHYSICAL DESCRIPTION
Extent 320p
500 ## - GENERAL NOTE
General note 1. Investigate<br/>2. Strategy and Narrative<br/>2.5. Bridging the Gap<br/>3. Design<br/>4. Implement<br/>5. Engage or Revive
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Branding (Marketing)
9 (RLIN) 21041
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Brand Name Products
9 (RLIN) 21205
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Call number prefix 658.827
Call number suffix JOH

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