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Eagle, Lynne

Marketing Ethics and Society - New Delhi Sage Publications India Pvt. Ltd. 2015 - 300p

1. Introduction to Marketing Ethics / Lynne Eagle
2. Criticisms of Marketing / Lynne Eagle, Stephan Dahl and David R. Low
3. Contrasting Perspectives on Marketing Ethics / Stephan Dahl and Fannie Yeung
4. Ethical Issues in Marketing Relationships / Lynne Eagle and Stephan Dahl
5. Ethics in New Media / Stephan Dahl
6. Ethical Consumption / Stephan Dahl and Nadine Wähning-Orga
7. Marketing to Young and Vulnerable Consumer Groups / Stephan Dahl and Lynne Eagle
8. Promotion of Harmful Products / Lynne Eagle, Debra M. Desrochers, Stephan Dahl, Tracey Mahony and David Low
9. Lifestyle, Health and Pharmaceutical Marketing / Mustafa Ebrahimjee, Stephan Dahl and Lynne Eagle
10. Tourism, Heritage, Cultural, Arts and Cause-Related Marketing / Lynne Eagle, Tracey Mahony and Stephan
11. Ethics in Social Marketing / Lynne Eagle, Stephan Dahl and David Low
12. Legislation, Regulation and Ethics / Stephan Dahl and Kathleen Mortimer

ISBN: 9781446296622

Subjects--Personal Names:
Marketing - Social Aspects
Marketing - Moral and Ethical Aspects

Dewey Class. No.: 174.4 / EAG