Marketing Ethics and Society (Record no. 106030)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01508aam a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170505b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781446296622 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 174.4 |
| Item number | EAG |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Eagle, Lynne |
| 9 (RLIN) | 34860 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Ethics and Society |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Sage Publications India Pvt. Ltd. |
| Date of publication, distribution, etc | 2015 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 300p |
| 500 ## - GENERAL NOTE | |
| General note | 1. Introduction to Marketing Ethics / Lynne Eagle<br/>2. Criticisms of Marketing / Lynne Eagle, Stephan Dahl and David R. Low<br/>3. Contrasting Perspectives on Marketing Ethics / Stephan Dahl and Fannie Yeung<br/>4. Ethical Issues in Marketing Relationships / Lynne Eagle and Stephan Dahl<br/>5. Ethics in New Media / Stephan Dahl<br/>6. Ethical Consumption / Stephan Dahl and Nadine Wähning-Orga<br/>7. Marketing to Young and Vulnerable Consumer Groups / Stephan Dahl and Lynne Eagle<br/>8. Promotion of Harmful Products / Lynne Eagle, Debra M. Desrochers, Stephan Dahl, Tracey Mahony and David Low<br/>9. Lifestyle, Health and Pharmaceutical Marketing / Mustafa Ebrahimjee, Stephan Dahl and Lynne Eagle<br/>10. Tourism, Heritage, Cultural, Arts and Cause-Related Marketing / Lynne Eagle, Tracey Mahony and Stephan<br/>11. Ethics in Social Marketing / Lynne Eagle, Stephan Dahl and David Low<br/>12. Legislation, Regulation and Ethics / Stephan Dahl and Kathleen Mortimer |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing - Social Aspects |
| 9 (RLIN) | 12028 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing - Moral and Ethical Aspects |
| 9 (RLIN) | 9106 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dahl, Stephan |
| 9 (RLIN) | 13000 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Call number prefix | 174.4 |
| Call number suffix | EAG |
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