The Routledge Companion to Marketing History
The Routledge Companion to Marketing History
- Oxon Routledge 2016
- 475p
- Routledge Companions in Business, Management and Accounting .
1. The History of Marketing Practice
2. Ancient and Medieval Marketing
3. A History of Consumption in the United States
4. In Search of the Consumer: the History of Market Research from 1890 to 1960
5. Segmentation in Practice: an Historical Overview of the 18th and 19th Centuries
6. A History of Brand Identity Protection and Brand Marketing
7. History of Packaging
8. Distributive Orders: The Evolution of North American Retailing
9. The Study of British Retail History: Progress and Agenda
10. History of Channels of Distribution
11. A History of Advertising and Sales Promotion
12. History of Selling and Sales Management
13. In Search of Macromarketing History: 18th Century England as a Case in Point
14. U.S. Antitrust Law and the Practice of Marketing
15. EU Competition Law and the Practice of Marketing
16. More Than Froth and Bubble: Marketing in Australia, 1788 – 1969
17. Marketing History in Britain: From the Ancient to Internet Eras
18. Pre-Confederation Canadian Marketing History
19. A History of Modern Marketing in China
20. Towards Marketing Management: German Marketing in the 19th and 20th Centuries
21. History of Marketing in India
22. Marketing History in Japan: Changes in Channel Leadership
23. A History of Danish Advertising, Market Research, and Retailing: 1920 – 1960
24. The History of Marketing in Russia
9780415714181
Marketing - History
658.8009 / ROU
1. The History of Marketing Practice
2. Ancient and Medieval Marketing
3. A History of Consumption in the United States
4. In Search of the Consumer: the History of Market Research from 1890 to 1960
5. Segmentation in Practice: an Historical Overview of the 18th and 19th Centuries
6. A History of Brand Identity Protection and Brand Marketing
7. History of Packaging
8. Distributive Orders: The Evolution of North American Retailing
9. The Study of British Retail History: Progress and Agenda
10. History of Channels of Distribution
11. A History of Advertising and Sales Promotion
12. History of Selling and Sales Management
13. In Search of Macromarketing History: 18th Century England as a Case in Point
14. U.S. Antitrust Law and the Practice of Marketing
15. EU Competition Law and the Practice of Marketing
16. More Than Froth and Bubble: Marketing in Australia, 1788 – 1969
17. Marketing History in Britain: From the Ancient to Internet Eras
18. Pre-Confederation Canadian Marketing History
19. A History of Modern Marketing in China
20. Towards Marketing Management: German Marketing in the 19th and 20th Centuries
21. History of Marketing in India
22. Marketing History in Japan: Changes in Channel Leadership
23. A History of Danish Advertising, Market Research, and Retailing: 1920 – 1960
24. The History of Marketing in Russia
9780415714181
Marketing - History
658.8009 / ROU