The Routledge Companion to Marketing History (Record no. 106489)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01979aam a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170516b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415714181 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8009 |
| Item number | ROU |
| 245 ## - TITLE STATEMENT | |
| Title | The Routledge Companion to Marketing History |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Routledge |
| Date of publication, distribution, etc | 2016 |
| Place of publication, distribution, etc | Oxon |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 475p |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Routledge Companions in Business, Management and Accounting |
| 9 (RLIN) | 36 |
| 500 ## - GENERAL NOTE | |
| General note | 1. The History of Marketing Practice<br/>2. Ancient and Medieval Marketing<br/>3. A History of Consumption in the United States<br/>4. In Search of the Consumer: the History of Market Research from 1890 to 1960<br/>5. Segmentation in Practice: an Historical Overview of the 18th and 19th Centuries<br/>6. A History of Brand Identity Protection and Brand Marketing<br/>7. History of Packaging <br/>8. Distributive Orders: The Evolution of North American Retailing<br/>9. The Study of British Retail History: Progress and Agenda<br/>10. History of Channels of Distribution<br/>11. A History of Advertising and Sales Promotion<br/>12. History of Selling and Sales Management<br/>13. In Search of Macromarketing History: 18th Century England as a Case in Point<br/>14. U.S. Antitrust Law and the Practice of Marketing<br/>15. EU Competition Law and the Practice of Marketing<br/>16. More Than Froth and Bubble: Marketing in Australia, 1788 – 1969<br/>17. Marketing History in Britain: From the Ancient to Internet Eras<br/>18. Pre-Confederation Canadian Marketing History<br/>19. A History of Modern Marketing in China<br/>20. Towards Marketing Management: German Marketing in the 19th and 20th Centuries<br/>21. History of Marketing in India<br/>22. Marketing History in Japan: Changes in Channel Leadership<br/>23. A History of Danish Advertising, Market Research, and Retailing: 1920 – 1960<br/>24. The History of Marketing in Russia |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing - History |
| 9 (RLIN) | 12429 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jones, D. G. Brian |
| Relator term | Editor |
| 9 (RLIN) | 12430 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tadajewski, Mark |
| Relator term | Editor |
| 9 (RLIN) | 12431 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Call number prefix | 658.8009 |
| Call number suffix | ROU |
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