Crack the Marketing Case and Interview Like a CMO
Gupta, Nitish Rai
Crack the Marketing Case and Interview Like a CMO - New Delhi Bloomsbury Publishing India Pvt. Ltd. 2016 - 177p
1. The Case for Marketing - A Preface
2. Marketing and Marketing Interviews
3. Personal (Fit) Interview
4. Personal (Fit) Interview Practise Cases
5. Marketing Case (Technical) Interview
6. Marketing (Technical) Practise Cases
Case 1: Fab Star - Making Hair Smooth in Indonesia
Case 2: Malay Bandung - Packaged Beverages, Malaysia
Case 3: Hoopbury Chocolates - Its Packaging the Sells in Russia
Case 4: Sporty Ware – Leveraging Media to Capture the Key Provinces of the Chinese Mainland
Case 5: Furnishing Homes the World Over – European Furniture Giant AEKI Enters America
Case 6: The Casting Couth – American Metal Casting Industry
Case 7: Al-Arab-Automotive – Car Dealer in Luxor (Egypt)
Case 8: Mickey’s Burgers – Fast Food Chain Plans to Launch ‘Healthy’ Burger Variant in Denmark
Case 9: Keg’s Notebooks – Reviving a Declining Category in Japan
Case 10: Lima Paints Co. – Painting Peru Perennially
Case 11: Picard and Smith Water Heaters – Channeling the Swiss Market
Case 12: Rangashankara – Selling Theatre Tickets in Bangalore
Case 13: Wa Kun Kaya Toast – Goes Mobile in Singapore
Case 14: Swasdee Aromatherapy Message Oils – Direct Marketing in Bangkok
Case 15: Manila Foodies – Management Students Rush In
Case 16: McKeevers Place Residents Association Celebrates Canada Day – Whistler, BC Canada
Case 17: Skin Flower – Winning the Hearts and Faces of All Females in Dubai
Case 18: Grey Goose Vodka – Creating a Successful Luxury Brand
9789386141408
Marketing
658.8 / GUP
Crack the Marketing Case and Interview Like a CMO - New Delhi Bloomsbury Publishing India Pvt. Ltd. 2016 - 177p
1. The Case for Marketing - A Preface
2. Marketing and Marketing Interviews
3. Personal (Fit) Interview
4. Personal (Fit) Interview Practise Cases
5. Marketing Case (Technical) Interview
6. Marketing (Technical) Practise Cases
Case 1: Fab Star - Making Hair Smooth in Indonesia
Case 2: Malay Bandung - Packaged Beverages, Malaysia
Case 3: Hoopbury Chocolates - Its Packaging the Sells in Russia
Case 4: Sporty Ware – Leveraging Media to Capture the Key Provinces of the Chinese Mainland
Case 5: Furnishing Homes the World Over – European Furniture Giant AEKI Enters America
Case 6: The Casting Couth – American Metal Casting Industry
Case 7: Al-Arab-Automotive – Car Dealer in Luxor (Egypt)
Case 8: Mickey’s Burgers – Fast Food Chain Plans to Launch ‘Healthy’ Burger Variant in Denmark
Case 9: Keg’s Notebooks – Reviving a Declining Category in Japan
Case 10: Lima Paints Co. – Painting Peru Perennially
Case 11: Picard and Smith Water Heaters – Channeling the Swiss Market
Case 12: Rangashankara – Selling Theatre Tickets in Bangalore
Case 13: Wa Kun Kaya Toast – Goes Mobile in Singapore
Case 14: Swasdee Aromatherapy Message Oils – Direct Marketing in Bangkok
Case 15: Manila Foodies – Management Students Rush In
Case 16: McKeevers Place Residents Association Celebrates Canada Day – Whistler, BC Canada
Case 17: Skin Flower – Winning the Hearts and Faces of All Females in Dubai
Case 18: Grey Goose Vodka – Creating a Successful Luxury Brand
9789386141408
Marketing
658.8 / GUP