Crack the Marketing Case and Interview Like a CMO (Record no. 106840)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01980nam a2200157 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170617b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789386141408 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | GUP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Nitish Rai |
| 9 (RLIN) | 35086 |
| 245 ## - TITLE STATEMENT | |
| Title | Crack the Marketing Case and Interview Like a CMO |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Bloomsbury Publishing India Pvt. Ltd. |
| Date of publication, distribution, etc | 2016 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 177p |
| 500 ## - GENERAL NOTE | |
| General note | 1. The Case for Marketing - A Preface<br/>2. Marketing and Marketing Interviews<br/>3. Personal (Fit) Interview<br/>4. Personal (Fit) Interview Practise Cases<br/>5. Marketing Case (Technical) Interview<br/>6. Marketing (Technical) Practise Cases<br/>Case 1: Fab Star - Making Hair Smooth in Indonesia<br/>Case 2: Malay Bandung - Packaged Beverages, Malaysia<br/>Case 3: Hoopbury Chocolates - Its Packaging the Sells in Russia<br/>Case 4: Sporty Ware – Leveraging Media to Capture the Key Provinces of the Chinese Mainland<br/>Case 5: Furnishing Homes the World Over – European Furniture Giant AEKI Enters America<br/>Case 6: The Casting Couth – American Metal Casting Industry<br/>Case 7: Al-Arab-Automotive – Car Dealer in Luxor (Egypt)<br/>Case 8: Mickey’s Burgers – Fast Food Chain Plans to Launch ‘Healthy’ Burger Variant in Denmark<br/>Case 9: Keg’s Notebooks – Reviving a Declining Category in Japan<br/>Case 10: Lima Paints Co. – Painting Peru Perennially<br/>Case 11: Picard and Smith Water Heaters – Channeling the Swiss Market<br/>Case 12: Rangashankara – Selling Theatre Tickets in Bangalore<br/>Case 13: Wa Kun Kaya Toast – Goes Mobile in Singapore<br/>Case 14: Swasdee Aromatherapy Message Oils – Direct Marketing in Bangkok<br/>Case 15: Manila Foodies – Management Students Rush In<br/>Case 16: McKeevers Place Residents Association Celebrates Canada Day – Whistler, BC Canada<br/>Case 17: Skin Flower – Winning the Hearts and Faces of All Females in Dubai<br/>Case 18: Grey Goose Vodka – Creating a Successful Luxury Brand |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 9 (RLIN) | 14761 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Call number prefix | 658.8 |
| Call number suffix | GUP |
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