Asian Brand Strategy: Building and Sustaining Strong Global Brands in Asia
Roll, Martin
Asian Brand Strategy: Building and Sustaining Strong Global Brands in Asia - Rev. and Updated - Hampshire Palgrave Macmillan 2015 - 335p
1. Introduction
2. Branding – The Drive of a Successful Business Strategy
3. Transforming How we Understand Asian Cultures and Consumers
4. Asian Country Branding
5. Celebrity Branding in Asia
6. Asian Brand Strategy
7. Successful Asian Brand Cases
8. Aspiring Asia Brand Cases
9. Ten Steps to Building an Asia Brand
10. Asian Brands Towards 2020 – A New Confidence in the Boardroom
11. Conclusion
9781137359162
Brand Name Products - Asia
Product Management
658.827 / ROL
Asian Brand Strategy: Building and Sustaining Strong Global Brands in Asia - Rev. and Updated - Hampshire Palgrave Macmillan 2015 - 335p
1. Introduction
2. Branding – The Drive of a Successful Business Strategy
3. Transforming How we Understand Asian Cultures and Consumers
4. Asian Country Branding
5. Celebrity Branding in Asia
6. Asian Brand Strategy
7. Successful Asian Brand Cases
8. Aspiring Asia Brand Cases
9. Ten Steps to Building an Asia Brand
10. Asian Brands Towards 2020 – A New Confidence in the Boardroom
11. Conclusion
9781137359162
Brand Name Products - Asia
Product Management
658.827 / ROL