Asian Brand Strategy: Building and Sustaining Strong Global Brands in Asia (Record no. 107529)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00976nam a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170628b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781137359162 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | ROL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Roll, Martin |
| 9 (RLIN) | 15195 |
| 245 ## - TITLE STATEMENT | |
| Title | Asian Brand Strategy: Building and Sustaining Strong Global Brands in Asia |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Rev. and Updated |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Palgrave Macmillan |
| Date of publication, distribution, etc | 2015 |
| Place of publication, distribution, etc | Hampshire |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 335p |
| 500 ## - GENERAL NOTE | |
| General note | 1. Introduction<br/>2. Branding – The Drive of a Successful Business Strategy<br/>3. Transforming How we Understand Asian Cultures and Consumers<br/>4. Asian Country Branding<br/>5. Celebrity Branding in Asia<br/>6. Asian Brand Strategy<br/>7. Successful Asian Brand Cases<br/>8. Aspiring Asia Brand Cases<br/>9. Ten Steps to Building an Asia Brand<br/>10. Asian Brands Towards 2020 – A New Confidence in the Boardroom<br/>11. Conclusion |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brand Name Products - Asia |
| 9 (RLIN) | 15197 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Product Management |
| 9 (RLIN) | 15198 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Call number prefix | 658.827 |
| Call number suffix | ROL |
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