The Analytical Marketer: How to Transform Your Marketing Organization
Sweetwood, Adele
The Analytical Marketer: How to Transform Your Marketing Organization - Massachusetts Harvard Business Review Press 2016 - 180p
1. The customer decision journey has changed
2. Adopting an analytical mind-set
3. Realigning your structure
4. Building talent and skills
5. Leading the analytical organization
9781625278456
Marketing - Management
Quantitative Research
658.802 / SWE
The Analytical Marketer: How to Transform Your Marketing Organization - Massachusetts Harvard Business Review Press 2016 - 180p
1. The customer decision journey has changed
2. Adopting an analytical mind-set
3. Realigning your structure
4. Building talent and skills
5. Leading the analytical organization
9781625278456
Marketing - Management
Quantitative Research
658.802 / SWE