The Analytical Marketer: How to Transform Your Marketing Organization (Record no. 108672)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00728nam a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171121b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781625278456 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | SWE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sweetwood, Adele |
| 9 (RLIN) | 22259 |
| 245 ## - TITLE STATEMENT | |
| Title | The Analytical Marketer: How to Transform Your Marketing Organization |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Harvard Business Review Press |
| Date of publication, distribution, etc | 2016 |
| Place of publication, distribution, etc | Massachusetts |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 180p |
| 500 ## - GENERAL NOTE | |
| General note | 1. The customer decision journey has changed<br/>2. Adopting an analytical mind-set<br/>3. Realigning your structure<br/>4. Building talent and skills<br/>5. Leading the analytical organization |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing - Management |
| 9 (RLIN) | 22260 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Quantitative Research |
| 9 (RLIN) | 199 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Call number prefix | 658.802 |
| Call number suffix | SWE |
No items available.