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Sirgy, M. Joseph

Real Estate Marketing: Strategy, Personal Selling, Negotiation, Management and Ethics - Oxon Routledge 2014 - 306p

Part I: Strategy in Real Estate Development Firms
1. Marketing Strategy
2. Product and Place Strategy
3. Pricing and Promotion Strategy

Part II: Personal Selling-The Real Estate Agent
4. Personal Selling In Real Estate: The Seller Representative
5. Personal Selling In Real Estate: The Buyer Representative

Part III: How Real Estate Agents Negotiate
6. The Social Psychology Of Real Estate Negotiation
7. Negotiations Strategies And Tactics

Part IV: Sales Management-The Real Estate Broker
8. Recruiting And Training Real Estate Salespeople
9. Motivating And Compensating Issue In Real Estate Marketing
10. Leadership Issues In Real Estate Firm

Part V: Law And Ethics In Real Estate Marketing
11. Real Estate Marketing Law
12. Ethics In Real Estate Marketing
13. Code Of Ethics For Real Estate Marketing Professionals

ISBN: 9780415724012

Subjects--Personal Names:
Real Estate Business
Residential Real Estate - Marketing

Dewey Class. No.: 658.804 / SIR