Real Estate Marketing: Strategy, Personal Selling, Negotiation, Management and Ethics (Record no. 108952)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01389nam a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171208b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415724012 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.804 |
| Item number | SIR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sirgy, M. Joseph |
| 9 (RLIN) | 22806 |
| 245 ## - TITLE STATEMENT | |
| Title | Real Estate Marketing: Strategy, Personal Selling, Negotiation, Management and Ethics |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Routledge |
| Date of publication, distribution, etc | 2014 |
| Place of publication, distribution, etc | Oxon |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 306p |
| 500 ## - GENERAL NOTE | |
| General note | Part I: Strategy in Real Estate Development Firms<br/>1. Marketing Strategy<br/>2. Product and Place Strategy<br/>3. Pricing and Promotion Strategy<br/><br/>Part II: Personal Selling-The Real Estate Agent<br/>4. Personal Selling In Real Estate: The Seller Representative<br/>5. Personal Selling In Real Estate: The Buyer Representative<br/><br/>Part III: How Real Estate Agents Negotiate<br/>6. The Social Psychology Of Real Estate Negotiation<br/>7. Negotiations Strategies And Tactics<br/><br/>Part IV: Sales Management-The Real Estate Broker<br/>8. Recruiting And Training Real Estate Salespeople<br/>9. Motivating And Compensating Issue In Real Estate Marketing<br/>10. Leadership Issues In Real Estate Firm<br/><br/>Part V: Law And Ethics In Real Estate Marketing<br/>11. Real Estate Marketing Law<br/>12. Ethics In Real Estate Marketing<br/>13. Code Of Ethics For Real Estate Marketing Professionals |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Real Estate Business |
| 9 (RLIN) | 7247 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Residential Real Estate - Marketing |
| 9 (RLIN) | 25506 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Call number prefix | 658.804 |
| Call number suffix | SIR |
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