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Levinson, Jay Conrad

Guerrilla Easy and Inexpensive Strategies for Making Big Profits from Your Small Business - London Little, Brown Book Group 2007 - 368p

Introduction --
Part 1: Guerrilla Approach --
1: What is guerrilla marketing today? --
2: Need for guerrilla marketing --
3: Sixteen monumental secrets of guerrilla marketing --
4: Developing a guerrilla marketing plan --
5: Developing truly creative marketing --
6: Selecting the most lethal marketing methods --
7: Secrets of saving marketing money --
8: Research: the starting point of a guerrilla marketing campaign --
Part 2: Minimedia Marketing --
9: Truths about minimedia marketing --
Part 3: Maximedia Marketing --
10: Guerrilla-style maximedia marketing --
Part 4: New-Media Marketing --
11: E-media marketing --
12: Info-media marketing --
13: Human-media marketing --
14: Nonmedia marketing --
Part 5: Nature of the guerrilla --
15: Guerrilla company attributes --
16: Guerrilla company attitudes --
17: Guerrilla marketing psychology --
200 weapons of guerrilla marketing --
Acknowledgments --
Informational arsenal for guerrillas --
Index

ISBN: 9780749928117

Subjects--Personal Names:
Marketing
Small Business - Management

Dewey Class. No.: 658.8 / LEV