Guerrilla Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (Record no. 109765)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01534nam a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180110b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749928117 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | LEV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Levinson, Jay Conrad |
| 9 (RLIN) | 24419 |
| 245 ## - TITLE STATEMENT | |
| Title | Guerrilla Easy and Inexpensive Strategies for Making Big Profits from Your Small Business |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Little, Brown Book Group |
| Date of publication, distribution, etc | 2007 |
| Place of publication, distribution, etc | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 368p |
| 500 ## - GENERAL NOTE | |
| General note | Introduction --<br/>Part 1: Guerrilla Approach --<br/>1: What is guerrilla marketing today? --<br/>2: Need for guerrilla marketing --<br/>3: Sixteen monumental secrets of guerrilla marketing --<br/>4: Developing a guerrilla marketing plan --<br/>5: Developing truly creative marketing --<br/>6: Selecting the most lethal marketing methods --<br/>7: Secrets of saving marketing money --<br/>8: Research: the starting point of a guerrilla marketing campaign --<br/>Part 2: Minimedia Marketing --<br/>9: Truths about minimedia marketing --<br/>Part 3: Maximedia Marketing --<br/>10: Guerrilla-style maximedia marketing --<br/>Part 4: New-Media Marketing --<br/>11: E-media marketing --<br/>12: Info-media marketing --<br/>13: Human-media marketing --<br/>14: Nonmedia marketing --<br/>Part 5: Nature of the guerrilla --<br/>15: Guerrilla company attributes --<br/>16: Guerrilla company attitudes --<br/>17: Guerrilla marketing psychology --<br/>200 weapons of guerrilla marketing --<br/>Acknowledgments --<br/>Informational arsenal for guerrillas --<br/>Index |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 9 (RLIN) | 24420 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Small Business - Management |
| 9 (RLIN) | 24421 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Call number prefix | 658.8 |
| Call number suffix | LEV |
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