If You're in a Dogfight, Become a Cat!: Strategies for Long-Term Growth
Sherman, Leonard
If You're in a Dogfight, Become a Cat!: Strategies for Long-Term Growth - New York Columbia University Press 2017 - 348p
1. The origins of modern business strategy thinking
2. There's no such thing as a bad industry
3. Why are we in business?
4. The search for business's holy grail: long-term profitable growth
5. Do you know what your strategy is?
6. Getting strategy right
7. Creating strong brands
8. Brand builders and killers
9. What makes products meaningfully different?
10. Where do great ideas come from?
11. Strategies to break away from the pack
12. Hitting the bull's-eye.
9780231174824
Strategic Planning - Industrial Management
658.4012 / SHE
If You're in a Dogfight, Become a Cat!: Strategies for Long-Term Growth - New York Columbia University Press 2017 - 348p
1. The origins of modern business strategy thinking
2. There's no such thing as a bad industry
3. Why are we in business?
4. The search for business's holy grail: long-term profitable growth
5. Do you know what your strategy is?
6. Getting strategy right
7. Creating strong brands
8. Brand builders and killers
9. What makes products meaningfully different?
10. Where do great ideas come from?
11. Strategies to break away from the pack
12. Hitting the bull's-eye.
9780231174824
Strategic Planning - Industrial Management
658.4012 / SHE