If You're in a Dogfight, Become a Cat!: Strategies for Long-Term Growth (Record no. 110502)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01058nam a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180108204643.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180108b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780231174824 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4012 |
| Item number | SHE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sherman, Leonard |
| 9 (RLIN) | 24362 |
| 245 ## - TITLE STATEMENT | |
| Title | If You're in a Dogfight, Become a Cat!: Strategies for Long-Term Growth |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Columbia University Press |
| Date of publication, distribution, etc. | 2017 |
| Place of publication, distribution, etc. | New York |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 348p |
| 500 ## - GENERAL NOTE | |
| General note | 1. The origins of modern business strategy thinking<br/>2. There's no such thing as a bad industry<br/>3. Why are we in business?<br/>4. The search for business's holy grail: long-term profitable growth<br/>5. Do you know what your strategy is?<br/>6. Getting strategy right<br/>7. Creating strong brands<br/>8. Brand builders and killers<br/>9. What makes products meaningfully different?<br/>10. Where do great ideas come from?<br/>11. Strategies to break away from the pack<br/>12. Hitting the bull's-eye. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Strategic Planning - Industrial Management |
| 9 (RLIN) | 24363 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.4012 |
| Call number suffix | SHE |
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