Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project
Midler, Christophe
Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project - Boca Raton CRC Press 2017 - 164p
1. Introduction
2. Incredible Kwid
3. Upstream exploration : April 2010-October 2011
4. From definition to confirmation : a unique and independent approach (October 2011-July 2012)
5. Target-based cost control
6. Supplying from India
7. Investment decisions at industrial start-up and ramp-up : July 2013-June 2016
8. The commercial launch ofKkwid in India : March 2015-June 2016
9. Prospects for international deployment of a new lineage : 2016 and beyond
10. Fractal innovation and creative product development
11. The maturation of a "trickle-up" approach of the automobile at Renault
12. The global innovation playing field
13. Conclusion
9781138037205
Technological innovations - Economic aspects
658.514 / MID
Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project - Boca Raton CRC Press 2017 - 164p
1. Introduction
2. Incredible Kwid
3. Upstream exploration : April 2010-October 2011
4. From definition to confirmation : a unique and independent approach (October 2011-July 2012)
5. Target-based cost control
6. Supplying from India
7. Investment decisions at industrial start-up and ramp-up : July 2013-June 2016
8. The commercial launch ofKkwid in India : March 2015-June 2016
9. Prospects for international deployment of a new lineage : 2016 and beyond
10. Fractal innovation and creative product development
11. The maturation of a "trickle-up" approach of the automobile at Renault
12. The global innovation playing field
13. Conclusion
9781138037205
Technological innovations - Economic aspects
658.514 / MID