Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project (Record no. 111492)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200727155756.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180716b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138037205 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.514 |
| Item number | MID |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Midler, Christophe |
| 9 (RLIN) | 29796 |
| 245 ## - TITLE STATEMENT | |
| Title | Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | CRC Press |
| Date of publication, distribution, etc. | 2017 |
| Place of publication, distribution, etc. | Boca Raton |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 164p |
| 500 ## - GENERAL NOTE | |
| General note | 1. Introduction<br/>2. Incredible Kwid<br/>3. Upstream exploration : April 2010-October 2011<br/>4. From definition to confirmation : a unique and independent approach (October 2011-July 2012)<br/>5. Target-based cost control<br/>6. Supplying from India<br/>7. Investment decisions at industrial start-up and ramp-up : July 2013-June 2016<br/>8. The commercial launch ofKkwid in India : March 2015-June 2016<br/>9. Prospects for international deployment of a new lineage : 2016 and beyond<br/>10. Fractal innovation and creative product development<br/>11. The maturation of a "trickle-up" approach of the automobile at Renault<br/>12. The global innovation playing field<br/>13. Conclusion |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Technological innovations - Economic aspects |
| 9 (RLIN) | 29797 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jullien, Bernard |
| 9 (RLIN) | 29798 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lung, Yunnick |
| 9 (RLIN) | 29799 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ghosn, Carlos |
| 9 (RLIN) | 29800 |
| Relator term | Preface by |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.514 |
| Call number suffix | MID |
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