Normal view MARC view ISBD view

The Citizen Marketer: Promoting Political Opinion in the Social Media Age

Penney, Joel

The Citizen Marketer: Promoting Political Opinion in the Social Media Age - New York Oxford University Press 2017 - 246p - Oxford Studies in Digital Politics .

1. The Citizen Marketer Approach to Political Action
2. The Historical Lineage of the Citizen Marketer
3. Self-Labeled and Visible Identities
4. Political Fans and Cheerleaders
5. News Spreaders and Agenda-Setters
6. Towards a Critical Literacy of the Citizen Marketer Approach

ISBN: 9780190658069

Subjects--Personal Names:
Marketing - Political aspects - Media Studies
Communication in politics - Technological innovations

Dewey Class. No.: 324.73 / PEN

Place hold
Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)