The Citizen Marketer: Promoting Political Opinion in the Social Media Age (Record no. 112110)

MARC details
000 -LEADER
fixed length control field aam a22 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190130115425.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180808b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780190658069
040 ## - CATALOGING SOURCE
Transcribing agency
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 324.7​3
Item number PEN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Penney, Joel
9 (RLIN) 30632
245 ## - TITLE STATEMENT
Title The Citizen Marketer: Promoting Political Opinion in the Social Media Age
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Oxford University Press
Date of publication, distribution, etc. 2017
Place of publication, distribution, etc. New York
300 ## - PHYSICAL DESCRIPTION
Extent 246p
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Oxford Studies in Digital Politics
9 (RLIN) 30633
500 ## - GENERAL NOTE
General note 1. The Citizen Marketer Approach to Political Action <br/>2. The Historical Lineage of the Citizen Marketer <br/>3. Self-Labeled and Visible Identities <br/>4. Political Fans and Cheerleaders <br/>5. News Spreaders and Agenda-Setters <br/>6. Towards a Critical Literacy of the Citizen Marketer Approach
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Marketing - Political aspects - Media Studies
9 (RLIN) 30634
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Communication in politics - Technological innovations
9 (RLIN) 30635
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Call number prefix 324.73
Call number suffix PEN

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