Master Growth Hacking: The Best-Kept Secret of New-Age Indian Start-Ups

Chamaria, Apurva

Master Growth Hacking: The Best-Kept Secret of New-Age Indian Start-Ups - Gurgaon Penguin Random House India Pvt. Ltd. 2018 - 307p

1. Growth Hacking case STUDY: SHOPCLUES 2. Profile of a Growth Hacker
Case STUDY: ZOMATO
3. The Growth Hacking Process and Tactics: Exponential Acquisition of Users through Various Techniques
Case STUDY: PAISABAZAAr.COM
4. The Growth Hacking Funnel
Case STUDY: FUSIONCHARTS
5. Incorporating Growth Hacking into Product Development
Case STUDY: FURLENCO
6. Techniques for Activating: INDIAMART
7. Customer Retention
Case STUDY: URBANCLAP
8. Tools, Technologies and Structure of Growth Hacking Team
Case STUDY: WITTYFEED
9. Growth Hacking Analytics
Case STUDY: UPGRAD


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