Master Growth Hacking: The Best-Kept Secret of New-Age Indian Start-Ups (Record no. 113893)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190601142130.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190521b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780670090570 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.11 |
| Item number | CHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chamaria, Apurva |
| 9 (RLIN) | 38589 |
| 245 ## - TITLE STATEMENT | |
| Title | Master Growth Hacking: The Best-Kept Secret of New-Age Indian Start-Ups |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Penguin Random House India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2018 |
| Place of publication, distribution, etc. | Gurgaon |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 307p |
| 500 ## - GENERAL NOTE | |
| General note | 1. Growth Hacking case STUDY: SHOPCLUES 2. Profile of a Growth Hacker<br/> Case STUDY: ZOMATO<br/>3. The Growth Hacking Process and Tactics: Exponential Acquisition of Users through Various Techniques <br/> Case STUDY: PAISABAZAAr.COM<br/>4. The Growth Hacking Funnel<br/> Case STUDY: FUSIONCHARTS<br/>5. Incorporating Growth Hacking into Product Development<br/> Case STUDY: FURLENCO<br/>6. Techniques for Activating: INDIAMART<br/>7. Customer Retention<br/> Case STUDY: URBANCLAP<br/>8. Tools, Technologies and Structure of Growth Hacking Team <br/> Case STUDY: WITTYFEED<br/>9. Growth Hacking Analytics <br/>Case STUDY: UPGRAD<br/> |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kakkar, Gaurav |
| 9 (RLIN) | 38590 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.11 |
| Call number suffix | CHA |
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