Switch: Sales Transformation for Strategic Advantage

Uppaluri, Srinivas

Switch: Sales Transformation for Strategic Advantage - New Delhi Westland Publications Pvt. Ltd. 2018 - 306p

1. The sweet spot
2. Leveraging Networks and Finding a Champion
3. Nurturing Customers
4. Calibrating Communication
5. Creating Opportunity
6. Trusted Relationships
7. Balancing Go-to-Market and Sales efforts
8. Focus on Enabling Outcomes, Not on Activities
9. Fitting sales and Marketing to Go-to-market Strategy


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Sales personnel - Strategic planning

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