Selling and Negotiation Skills: A Pragmatic Approach

Chaudhary, Prashant

Selling and Negotiation Skills: A Pragmatic Approach - New Delhi Sage Publications India Pvt. Ltd. 2019 - 264p

1. Selling : fundamentals and modern practices
2. Selling process : journey towards closing the deal
3. Fundamental concepts, types and conceptual instruments of negotiation
4. Styles, strategies and tactics of negotiation
5. Negotiation process
6. Dealing with "difficult" people and situations
7. Case study negotiated resolution of dokalam standoff

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Selling - Negotiation in business

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