Strategic Retail Management: Text and International Cases
Zentes, Joachim
Strategic Retail Management: Text and International Cases - 3rd ed - Switzerland Springer 2017 - 468p
Part I:
1. Retail Functions
2. Store-based Retailing – Food and Near-food
3. Store-based Retailing – General Merchandise
4. Online Retailing
5. Cross-channel Retailing
6. Vertical Players – Manufacturers and Verticals
Part II:
7. Growth Strategies
8. The Internationalization of Retailing
9. Retail Branding and Positioning
10. Corporate Social Responsibility
Part III:
11. Store Location – Trading Area Analysis and Site Selection
12. Merchandise and Category Management
13. Pricing
14. Marketing Communication
15. In-store Marketing
16. Customer Relationship Management
Part IV:
17. Buying – Strategy and Concepts
18. Logistics – Physical Distribution
19. Logistics – Supply Chain Management and Information Management
20. Monitoring Operational and Financial Performance
9783658101824
Retail Management
658.87 / ZEN
Strategic Retail Management: Text and International Cases - 3rd ed - Switzerland Springer 2017 - 468p
Part I:
1. Retail Functions
2. Store-based Retailing – Food and Near-food
3. Store-based Retailing – General Merchandise
4. Online Retailing
5. Cross-channel Retailing
6. Vertical Players – Manufacturers and Verticals
Part II:
7. Growth Strategies
8. The Internationalization of Retailing
9. Retail Branding and Positioning
10. Corporate Social Responsibility
Part III:
11. Store Location – Trading Area Analysis and Site Selection
12. Merchandise and Category Management
13. Pricing
14. Marketing Communication
15. In-store Marketing
16. Customer Relationship Management
Part IV:
17. Buying – Strategy and Concepts
18. Logistics – Physical Distribution
19. Logistics – Supply Chain Management and Information Management
20. Monitoring Operational and Financial Performance
9783658101824
Retail Management
658.87 / ZEN