Normal view MARC view ISBD view

Technology and Innovation for Marketing

Pantano, Eleonora

Technology and Innovation for Marketing - Oxon Routledge Taylor and Francis Group 2019 - 130p

Part I: Technology introduction
1. Innovation as a business process
2. Understanding innovation solutions
Part II: Impact on firms
3. Creating new products and services
4. Capturing the benefits of innovation
5. Capture learning from innovation
Part III: Influence on Consumers
6. Open innovation and collaboration
7. Consumer acceptance of innovation
8. Smart consumers
9. Technology-driven forms of marketing
10. Final thoughts

ISBN: 9781138323179

Dewey Class. No.: 658.8 / PAN

Place hold
Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)