Technology and Innovation for Marketing (Record no. 117502)
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| 000 -LEADER | |
|---|---|
| fixed length control field | aam a22 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191007b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138323179 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pantano, Eleonora |
| 9 (RLIN) | 43368 |
| 245 ## - TITLE STATEMENT | |
| Title | Technology and Innovation for Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Routledge Taylor and Francis Group |
| Date of publication, distribution, etc | 2019 |
| Place of publication, distribution, etc | Oxon |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 130p |
| 500 ## - GENERAL NOTE | |
| General note | Part I: Technology introduction<br/>1. Innovation as a business process<br/>2. Understanding innovation solutions <br/>Part II: Impact on firms <br/>3. Creating new products and services<br/>4. Capturing the benefits of innovation<br/>5. Capture learning from innovation <br/>Part III: Influence on Consumers <br/>6. Open innovation and collaboration<br/>7. Consumer acceptance of innovation <br/>8. Smart consumers<br/>9. Technology-driven forms of marketing<br/>10. Final thoughts |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bassano, Clara |
| 9 (RLIN) | 43369 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Priporas, Constantinos-Vasilios |
| 9 (RLIN) | 43370 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Call number prefix | 658.8 |
| Call number suffix | PAN |
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