Public Relations Campaigns: An Integrated Approach
Luttrell, Regina M.
Public Relations Campaigns: An Integrated Approach - New Delhi Sage Publications India Pvt. Ltd. 2019 - 276p
Introduction: Campaigns in the Professional Public Relations Context
1. Introduction to Integrated Campaigns
2. Strategic Communication Campaign Fundamentals
3. Understanding PESO
4. Diagnosis and Developmental Research
5. Research, Part 2: Goals
6. Objectives
7. Strategies
8. Tactics
9. Implementation
10. Reporting and Evaluation
11. Formulating an Integrated Campaign—Case Studies
9781506332512
659.2 / LUT
Public Relations Campaigns: An Integrated Approach - New Delhi Sage Publications India Pvt. Ltd. 2019 - 276p
Introduction: Campaigns in the Professional Public Relations Context
1. Introduction to Integrated Campaigns
2. Strategic Communication Campaign Fundamentals
3. Understanding PESO
4. Diagnosis and Developmental Research
5. Research, Part 2: Goals
6. Objectives
7. Strategies
8. Tactics
9. Implementation
10. Reporting and Evaluation
11. Formulating an Integrated Campaign—Case Studies
9781506332512
659.2 / LUT